Articles by Lawrence M. Walsh

1. 7 Tips For Effective, Rewarding CAM Relationships 1/19/2016

   If you want an effective, profitable, and sustainable relationship with your vendor, you have to get close to your channel account manager, according to new research by The 2112 Group.

2. Partners, Vendors See Channel Conflict Differently 10/10/2013

   Vendors acknowledge channel conflict is a persistent challenge in their partner relations, but they don’t nearly believe the problem is as severe as solutions providers, according to a new study by The 2112 Group.